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"I'd say the biggest untapped opportunity, I believe, is in geo-awareness and very location-oriented dating," Jones says."But I also think it's probably the hardest nut to crack because at the end of the day, it requires a lot of people to be part of a system that sort of opt-in to alert notifications and those lightweight introductions." These apps also rely on push notifications, which make your phone buzz whenever you have a new message from a potential mate or a match is nearby.
Reducing the number of components in turn reduces the number of HTTP requests required to render the page. One way to reduce the number of components in the page is to simplify the page's design.
But is there a way to build pages with richer content while also achieving fast response times?
It's a major hurdle for location-aware dating apps.
But when it first launched, a lot of people complained about how Highlight drained their battery.
Highlight has since improved the app's effects on battery life, but it still seems to be having a hard time catching on with people.